Alcohol Action Ireland (AAI) is now setting out its vision, mission, values, goals and actions over the next five years in this strategic plan. Our vision is of a society free from alcohol harm. Given the current levels of alcohol harm in Ireland there is a real urgency to maintain pressure on harmful alcohol consumption.

• Introduction p.02
• Background p.04
• Foundation of Alcohol Action Ireland p.06
• The way forward for Alcohol Action Ireland p.07
• Actions around each of our goals p.10
• Coherent and urgent implementation of the Public Health (Alcohol) Act 2018 in full p.11
• A childhood free from alcohol harm p.13
• Services for all affected by alcohol harm p.15
• Establishment of a state-sponsored Office to lead on alcohol policy p.18
• Be the authority on alcohol advocacy and policy in Ireland p.19
• Appendix 1: Intersection of Alcohol Action Ireland’s strategic goals with existing government policies p.20
• Appendix 2: References p.23