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Home > An open letter: what is the relationship between sport Ireland and Diageo? Liberty Fields campaign.

[Alcohol Action Ireland] An open letter: what is the relationship between sport Ireland and Diageo? Liberty Fields campaign. (23 Aug 2019)

External website: https://alcoholireland.ie/open-letter-relationship...


To Mr. Kieran Mulvey, Chairman, Sport Ireland.

Dear Mr Mulvey

I am writing to you in relation to the recently launched Diageo campaign ‘Liberty Fields’ which is being promoted by the Guinness brand to highlight the determination of pioneering women to overcome great adversity to advance their participation in rugby.

The endeavour of any campaign to advance women’s equal participation in sport is very important. In this respect, Sport Ireland efforts to encourage equal participation and advancement of women in sport is commendable. However, as you will know from your participation in past Oireachtas committee discussions on these matters, the commercial relationship between alcohol and sport is deeply problematic; fostering a relationship between alcohol and young players is concerning.........

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