Moran Stritch, Margaret J and Houghton, Frank and O'Doherty, Diane and McInerney, Derek and Duncan, Bruce (2020) Tobacco control and 'plain packaging': performativity, cigarettes and the semiotics of brand names. Irish Journal of Medical Science, 189, (1), pp. 405-407.
In this letter the authors think it is time to extend the plain packaging initiative. At present, this legislation focuses primarily on the cigarette/tobacco packets. Brand and variant names are only permissible on the monotone packets in line with set criteria detailing the font type, size and colour allowed, alongside the combined graphic and text anti-smoking warnings (Fig. 1) [7]. Thus, the cigarette packets themselves have become aversive.
However, the cigarettes themselves still appear largely unchanged.
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