O Doherty, Diane and Houghton, Frank and McInerney, Derek and Duncan, Bruce and Houghton, Daisy (2019) EU anti-smoking graphic warnings on cigarette packets: semiotics and the issue of gender under-representation. Irish Journal of Medical Science, 188, (3), pp. 1075-1077.
Smoking remains the leading cause of preventable mortality globally and is responsible for significant morbidity. The mandatory introduction of combined anti-smoking graphic and text warnings on tobacco products within the European Union (EU) therefore has been welcomed as an important element of the necessary war on tobacco. Emerging evidence suggests that such warnings are an effective tool, particularly when combined with plain packaging.
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