Skip Page Header

Home > Editorial: Who is the target? Package health warnings and the role of market segmentation.

Dewhirst, Timothy and Lee, Wonkyong Beth (2018) Editorial: Who is the target? Package health warnings and the role of market segmentation. Tobacco Control , 27 , (3) . /10.1136/tobaccocontrol-2018-054277.

URL: http://tobaccocontrol.bmj.com/content/27/3/243?hoo...

Guidelines for implementation of Article 11 of the WHO Framework Convention on Tobacco Control recognise that ‘it is important to assess the impact of packaging and labelling measures on the target populations,’ yet how target populations may be identified is largely unspecified. We have previously characterised that early tobacco control efforts are often implemented in a given jurisdiction with a mass market approach, where the total population is treated in its entirety and largely undivided, but market segmentation should be adopted over time............


Repository Staff Only: item control page