Home > Correlates of self-reported exposure to advertising of tobacco products and electronic cigarettes across 28 European Union member states.

Filippidis, Filippos T and Laverty, Anthony A and Fernandez, Esteve and Mons, Ute and Tigova, Olena and Vardavas, Constantine I (2017) Correlates of self-reported exposure to advertising of tobacco products and electronic cigarettes across 28 European Union member states. Tobacco Control , 26 , (2) , e130-e133.

URL: http://tobaccocontrol.bmj.com/content/early/2017/0...

BACKGROUND: Despite advertising bans in most European Union (EU) member states, outlets for promotion of tobacco products and especially e-cigarettes still exist. This study aimed to assess the correlates of self-reported exposure to tobacco products and e-cigarettee advertising in the EU.

METHODS: We analysed data from wave 82.4 of the Eurobarometer survey (November-December 2014), collected through interviews in 28 EU member states (n=27 801 aged ≥15 years) and data on bans of tobacco advertising extracted from the Tobacco Control Scale (TCS, 2013). We used multilevel logistic regression to assess sociodemographic correlates of self-reported exposure to any tobacco and e-cigarette advertisements.

RESULTS: 40% and 41.5% of the respondents reported having seen any e-cigarette and tobacco product advertisement respectively within the past year. Current smokers, males, younger respondents, those with financial difficulties, people who had tried e-cigarettes and daily internet users were more likely to report having seen an e-cigarette and a tobacco product advertisement. Respondents in countries with more comprehensive advertising bans were less likely to self-report exposure to any tobacco advertisements (OR 0.87; 95% CI 0.79 to 0.96 for one-unit increase in TCS advertising score), but not e-cigarette advertisements (OR 1.08; 95% CI 0.95 to 1.22).

CONCLUSION: Ten years after ratification of the Framework Convention for Tobacco Control, self-reported exposure to tobacco and e-cigarette advertising in the EU is higher in e-cigarette and tobacco users, as well as those with internet access. The implementation of the Tobacco Products Directive may result in significant changes in e-cigarette advertising, therefore improved monitoring of advertising exposure is required in the coming years.


Item Type:Article
Date:12 June 2017
Page Range:e130-e133
Publisher:BMJ Publishing
Volume:26
Number:2
EndNote:View
Subjects:B Drugs and alcohol substances > Tobacco (cigarette smoking) > Tobacco smoke (cigarette law / policy)
B Drugs and alcohol substances > Tobacco (cigarette smoking) > Nicotine product (e-cigarette)
MP-MR Policy, planning, economics, work and social services > Marketing and public relations (advertising)
VA Geographic area > Europe
VA Geographic area > Europe > Ireland

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