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Broadcasting Authority of Ireland. (2017) General commercial communications code. Dublin: Broadcasting Authority of Ireland.

PDF (General commercial communications code 2017)

The revised General Commercial Communications Code, set out the rules that Irish radio and television stations must comply with when it comes to airing advertising, sponsorship, product placement and other forms of commercial communications. The revised Code will come into effect on 1st June 2017.

1. Introduction p. 3
2. General definitions and exclusions p. 7
3. Principles of the Code p. 11
4. Prohibited commercial communications p. 13
5. Rules for all commercial communications 15
6. Advertising and teleshopping p. 17
7. Split-screen, interactive and virtual advertising techniques p. p. 19
8. Sponsorship on Television, including competitions p. 21
9. Sponsorship on radio, including competitions p. 23
10. Product placement p. 25

Rules pertaining to specific products and services 27
11. Alcohol p. 29
12. Medicinal products and medical devices p. 31
13. Medical treatments and services, including psychiatry, psychotherapy and counselling p. p. 35
14. Cosmetic products, treatments and services p. 37
15. Hypnosis, hypnotherapy and similar services p. 39
16. Food, nutrition and health p. 41
17. Slimming treatments, products and services p. 43
18. Smoking cessation aids p. 45
19. Financial services and products p. 46
20. Gambling p. 47
21. Premium-rate telecommunications services p. 48
22. Fortune tellers, psychic services, etc. p. 49

Item Type
Publication Type
Irish-related, Report
Drug Type
Alcohol, All substances
Intervention Type
Harm reduction
March 2017
74 p.
Broadcasting Authority of Ireland
Corporate Creators
Broadcasting Authority of Ireland
Place of Publication
Related (external) link

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