Home > European longitudinal study on the relationship between adolescents’ alcohol marketing exposure and alcohol use.

de Bruijn, Avalon and Tanghe, Jaqueline and de Leeuw, Rebecca and Engels, Rutger and Anderson, Peter and Beccaria, Franca and Bujalksi, Michal and Celata, Corrado and Gosselt, Jordy and Schreckenberg, Dirk and Slowdonik, Luiza and Wothge, Jordis and van Dalen, Wim . (2016) European longitudinal study on the relationship between adolescents’ alcohol marketing exposure and alcohol use. Wiley-Blackwell. Addiction, 111 (10) DOI: 10.1111/add.13455

URL: http://onlinelibrary.wiley.com/wol1/doi/10.1111/ad...

This is the first study to examine the effect of alcohol marketing exposure on adolescents’ drinking in a cross-national context. The aim was to examine reciprocal processes between exposure to a wide range of alcohol marketing types and adolescent drinking, controlled for non-alcohol branded media exposure.

School-based sample in 181 state-funded schools in Germany, Italy, Netherlands, Poland. A total of 9075 eligible respondents participated in the survey (mean age 14 years, 49.5% male.

Adolescents reported their frequency of past-month drinking and binge drinking. Alcohol marketing exposure was measured by a latent variable with 13 items measuring exposure to online alcohol marketing, televised alcohol advertising, alcohol sport sponsorship, music event/festival sponsorship, ownership alcohol-branded promotional items, reception of free samples and exposure to price offers. Confounders were age, gender, education, country, internet use, exposure to non-alcohol sponsored football championships and television programmes without alcohol commercials.

Conclusions: There appears to be a one-way effect of alcohol marketing exposure on adolescents’ alcohol use over time, which cannot be explained by either previous drinking or exposure to non-alcohol-branded marketing.


Item Type:Evidence resource
Drug Type:Alcohol
Intervention Type:AOD prevention, AOD disorder harm reduction, Education and training
Date:2016
Publisher:Wiley-Blackwell
Volume:111
Number:10
EndNote:View
Subjects:A Substance use, abuse, and dependence > Prevalence > Substance use behaviour > Alcohol consumption
B Substances > Alcohol
J Health care, prevention and rehabilitation > Risk and protective factors > Risk factors
MP-MR Policy, planning, economics, work and social services > Marketing and public relations (advertising)
VA Geographic area > Europe

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