Alcohol Marketing and Young People’s Drinking Behaviour in Ireland, a study commissioned by Alcohol Action Ireland and carried out by the Health Promotion Research Centre at NUI Galway, found that Irish children are exposed to large volumes of alcohol marketing, which increases their likelihood of drinking alcohol and engaging in risky drinking behaviour.

• More than 90% of children reported that they were exposed to traditional, or offline, alcohol advertisements in the week prior to the study and more than half saw four or more alcohol advertisements per day
• 77% of children reported exposure to alcohol marketing online
• 61% of children reported that they owned alcohol branded merchandise