7th edition of the ASAI Code features new sections on E-Cigarettes and Gambling as well as completely updated sections on Food (including rules for ads addressed to children), Health & Beauty and Environmental claims.

The Advertising Standards Authority for Ireland (ASAI), the independent self- regulatory body committed to promoting the highest standards of marketing communications, today unveiled the new ASAI Code of Standards for Advertising and Marketing in Ireland (7th edition).

The new Code, which will come into force in March 2016, is the result of a comprehensive review undertaken by the ASAI which involved a significant public consultation process with a wide range of Government departments and agencies; consultations with consumer groups and other NGOs; and consultation with the advertising industry including advertisers, agencies and the media.