Home > Young people's perceptions of tobacco packaging: a comparison of EU Tobacco Products Directive & Ireland's Standardisation of Tobacco Act.

Babineau, Kate and Clancy, Luke (2015) Young people's perceptions of tobacco packaging: a comparison of EU Tobacco Products Directive & Ireland's Standardisation of Tobacco Act. BMJ Open , 5 , (6) , e007352.

URL: http://bmjopen.bmj.com/content/5/6/e007352.abstrac...


Conclusions The removal of brand identifiers, including colour, font and embossing, reduces the perceived appeal of cigarette packs for young people across all three tested brands. Packs standardised according to Irish legislation are perceived as less attractive, less healthy and smoked by less popular people than packs which conform to the EU TPD 2014 guidelines.

Item Type:Article
Date:2015
Page Range:e007352
Volume:5
Number:6
EndNote:View
Accession Number:HRB (Electronic Only)
Subjects:B Drugs and alcohol substances > Tobacco (cigarette smoking)
B Drugs and alcohol substances > Tobacco (cigarette smoking) > Tobacco smoke (cigarette law / policy)
T Demographic characteristics > Adolescent / youth (teenager / young person)
VA Geographic area > Europe
VA Geographic area > Europe > Ireland

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