Home > Young people's perceptions of tobacco packaging: a comparison of EU Tobacco Products Directive & Ireland's Standardisation of Tobacco Act.

Babineau, Kate and Clancy, Luke (2015) Young people's perceptions of tobacco packaging: a comparison of EU Tobacco Products Directive & Ireland's Standardisation of Tobacco Act. BMJ Open, 5, (6), e007352. 10.1136/bmjopen-2014-007352.

External website: http://bmjopen.bmj.com/content/5/6/e007352.abstrac...


Conclusions The removal of brand identifiers, including colour, font and embossing, reduces the perceived appeal of cigarette packs for young people across all three tested brands. Packs standardised according to Irish legislation are perceived as less attractive, less healthy and smoked by less popular people than packs which conform to the EU TPD 2014 guidelines.

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