Home > Report on the pre-legislative scrutiny of the general scheme of the Public Health (Alcohol) Bill 2015.

Joint Committee on Health and Children. (2015) Report on the pre-legislative scrutiny of the general scheme of the Public Health (Alcohol) Bill 2015. Dublin: Houses of the Oireachtas.

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In a report on upcoming alcohol legislation, the Committee recommends a complementary public awareness campaign should be run to clearly explain labelling to the public and explain alcohol content in grams, standard drink size, and relate this to recommended maximum weekly consumption.

On Minimum Unit Pricing (MUP) of alcohol, the report notes the evidence-based research presented by the Sheffield Alcohol Research Group which highlighted MUP as a targeted and proportionate response to alcohol misuse. The Committee recommends setting the price per unit at the upper end of the range currently being examined, which is understood to be between €0.60 and €1.10.

The report also notes that the General Heads of the Public Health (Alcohol) Bill 2015 exclude export products from Minimum Unit Pricing, but no reference is made to products sold in Duty Free so the Committee are asking that the possibility of excluding products sold in Duty Free from the provisions of the Bill be explored.

Other recommendations include that:
• Close collaboration between counterparts in Northern Ireland be fostered to ensure a co-ordinated approach to the implementation of MUP policy to reduce distortions in cross border trade;
• A social responsibility levy be introduced, as recommended by the Steering Group on a National Substance Misuse Strategy, to capture some of the profit which may arise from introducing a MUP to fund awareness and addiction programmes;
• The Minister provide for more robust regulation in the area of advertising and marketing, including social media, with input independent health professionals and experts;
• A ban on alcohol advertising on television before 9 pm be introduced and the means by which outdoor marketing of alcohol could be banned or restricted close to schools be considered, and
• The structural separation of alcohol products from other products in mixed retail environments be considered.

The Committee strongly recommends that Environmental Health Officers be fully resourced in order to ensure effective enforcement of the Bill’s provisions.

Chairman of the Committee Jerry Buttimer TD says: “This Joint Committee has a long-standing commitment to support for health prevention measures which will make a meaningful difference to life expectancy, and improve our quality of life. This report sets out a number of recommendations for consideration by the Minister for inclusion in the upcoming Alcohol legislation. In general, the Committee is supportive of the proposed measures in respect of product labelling, including support for the introduction of health warnings on alcohol products.

“Based on the weight of evidence and broad support from health professionals, the Committee is also generally supportive of the proposed introduction of Minimum Unit Pricing. although the Committee did outline some concerns about implementation issues, and the potential impact of MUP on lower income households.

“With regard to marketing and advertising regulations, the Committee supports proposals to put the regulation of alcohol advertising on a statutory basis. However, it does not believe that a weak voluntary code will translate into an effective statutory code. On this basis, we believe that the Minister may wish to consider developing updated regulations, with input from health professionals.”


Date:June 2015
Pages:66 p.
Publisher:Houses of the Oireachtas
Corporate Creators:Joint Committee on Health and Children
Place of Publication:Dublin
EndNote:View
Related URLs:
Subjects:A Substance use, abuse, and dependence > Prevalence > Problem substance use
A Substance use, abuse, and dependence > Prevalence > Substance use behaviour > Alcohol consumption
B Substances > Alcohol
G Health and disease > Substance use disorder > Alcohol use > Alcohol dependence
MM-MO Crime and law > Substance use laws > Alcohol (liquor licensing) laws
MP-MR Policy, planning, economics, work and social services > Policy > Policy on substance use
MP-MR Policy, planning, economics, work and social services > Marketing and public relations (advertising)
VA Geographic area > Europe > Ireland

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