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Home > Implementation and evaluation of the Australian tobacco plain packaging policy.

[BMJ] (2015) Implementation and evaluation of the Australian tobacco plain packaging policy. BMJ Publishing. Tobacco Control, 24 (Supp 2)

URL: http://blogs.bmj.com/tc/2015/03/18/blockbuster-spe...


A summary of articles is available at the BMJ blog. All articles from this issue of Tobacco Control are available open access.

Key findings of the evaluation include:
• Plain packaging has delivered on its aim to reduce appeal of packs, particularly with adolescents and young adults
• There was no evidence of an increase in the consumption of illicit “cheap white” cigarettes
• The impact of plain packaging extends beyond expectation with studies suggesting the initiative encourages thinking about quitting and quit attempts

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