A summary of articles is available at the BMJ blog. All articles from this issue of Tobacco Control are available open access.

Key findings of the evaluation include:
• Plain packaging has delivered on its aim to reduce appeal of packs, particularly with adolescents and young adults
• There was no evidence of an increase in the consumption of illicit “cheap white” cigarettes
• The impact of plain packaging extends beyond expectation with studies suggesting the initiative encourages thinking about quitting and quit attempts