Alcohol Marketing Communications Monitoring Body. (2006) Limiting the exposure of young people to alcohol advertising: first annual report 2006. Dublin: Department of Health and Children.
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In December 2005 the Minister for Health and Children set up the Alcohol Marketing Communications Monitoring Body (the Monitoring Body) to oversee the implementation of and adherence to the Voluntary Codes of Practice to limit the exposure of young people to alcohol advertising. These Codes were agreed between the Department of Health and Children and representatives of the advertising, drinks and media communications industries.
B Substances > Alcohol
L Social psychology and related concepts > Physical context, location or place > Alcohol beverage sales outlet (shop / pub / bar)
MP-MR Policy, planning, economics, work and social services > Marketing and public relations (advertising)
T Demographic characteristics > Adolescent / youth (teenager / young person)
VA Geographic area > Europe > Ireland
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