European Monitoring Centre for Drugs and Drug Addiction. (2013) Perspectives on drugs: Can mass media campaigns prevent young people from using drugs? Lisbon: European Monitoring Centre for Drugs and Drug Addiction.
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External website: http://www.emcdda.europa.eu/topics/pods/mass-media...
The use of mass media campaigns in drug prevention is both relatively common and not without controversy. Both policymakers and practitioners have hotly debated the effectiveness of such campaigns to reduce young people’s drug use or their intention to use. This analysis aims to contribute to the debate via a review of available evidence on the topic.
1. Analysis
2. Interactive map
3. Terms and definitions
4. Background theories
J Health care, prevention, harm reduction and treatment > Prevention approach > Prevention through information and education
N Communication, information and education > Message / Language (portrayal of use) > Portrayal of substance use in the media
N Communication, information and education > Information use and impact
T Demographic characteristics > Adolescent / youth (teenager / young person)
VA Geographic area > Europe
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