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Alcohol Action Ireland. (2013) Alcohol marketing getting the facts. Dublin: Alcohol Action Ireland.

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Alcohol Action Ireland, the national charity for alcohol-related issues, has just launched its latest fact sheet, Alcohol Marketing: Getting The Facts.

Alcohol is one of the most heavily marketed products on our shelves, with a total market value of approximately €6 billion in Ireland each year. Alcohol-related harm costs the country over an estimated €3 billion a year. The World Health Organisation has stated: if a country wants to reduce alcohol consumption then it needs to tackle the pricing, availability and marketing of alcohol.

Alcohol marketing, of which pricing is a key component, targets young people and influences their drinking. This briefing document, answers some of the the key questions surrounding alcohol marketing in Ireland, including:
• Its aim
• How it works
• Its impact – particularly on young people
• What would make a difference in terms of regulation.

[To view 3 expert videos on alcohol marketing, see related link below]


Item Type:FactSheet
Date:February 2013
Publisher:Alcohol Action Ireland
Corporate Creators:Alcohol Action Ireland
Place of Publication:Dublin
EndNote:View
Accession Number:HRB (Electronic Only)
Related URLs:
Subjects:VA Geographic area > Europe > Ireland
B Substances > Alcohol
A Substance use, abuse, and dependence > Prevalence > Substance use behaviour > Alcohol consumption
MP-MR Policy, planning, economics, work and social services > Economic aspects of substance use (cost / pricing)
MP-MR Policy, planning, economics, work and social services > Marketing and public relations (advertising)

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