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Alcohol Action Ireland. (2013) Alcohol marketing getting the facts. Dublin: Alcohol Action Ireland.

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Alcohol Action Ireland, the national charity for alcohol-related issues, has just launched its latest fact sheet, Alcohol Marketing: Getting The Facts.

Alcohol is one of the most heavily marketed products on our shelves, with a total market value of approximately €6 billion in Ireland each year. Alcohol-related harm costs the country over an estimated €3 billion a year. The World Health Organisation has stated: if a country wants to reduce alcohol consumption then it needs to tackle the pricing, availability and marketing of alcohol.

Alcohol marketing, of which pricing is a key component, targets young people and influences their drinking. This briefing document, answers some of the the key questions surrounding alcohol marketing in Ireland, including:
• Its aim
• How it works
• Its impact – particularly on young people
• What would make a difference in terms of regulation.

[To view 3 expert videos on alcohol marketing, see related link below]


Item Type
FactSheet
Publication Type
Irish-related, Guideline, Audio / Visual
Drug Type
Alcohol
Intervention Type
Policy
Date
February 2013
Publisher
Alcohol Action Ireland
Corporate Creators
Alcohol Action Ireland
Place of Publication
Dublin
EndNote
Accession Number
HRB (Electronic Only)
Related (external) link

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