Alcohol Action Ireland, the national charity for alcohol-related issues, has just launched its latest fact sheet, Alcohol Marketing: Getting The Facts.

Alcohol is one of the most heavily marketed products on our shelves, with a total market value of approximately €6 billion in Ireland each year. Alcohol-related harm costs the country over an estimated €3 billion a year. The World Health Organisation has stated: if a country wants to reduce alcohol consumption then it needs to tackle the pricing, availability and marketing of alcohol.

Alcohol marketing, of which pricing is a key component, targets young people and influences their drinking. This briefing document, answers some of the the key questions surrounding alcohol marketing in Ireland, including:
• Its aim
• How it works
• Its impact – particularly on young people
• What would make a difference in terms of regulation.