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Birdwell, Jonathan and Vandore, Emma and Hahn, Bryanna (2012) Feeling the effects. London: DEMOS.

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In Under the Influence, Demos research found that parenting style has a significant impact on children’s drinking behaviour as teenagers and later in life as adults. ‘Tough love’ parenting – a parenting style that combines warmth with consistent discipline – is the best protection against young people drinking hazardously. In this report we go further to consider the impact of parental drinking behaviour on parenting style. Based on original quantitative analysis as well as in-depth interviews with 50 alcohol-affected families, our findings suggest that the more a parent drinks, the less likely they are to be a ‘tough love’ parent.

Parenting can be stressful, and the majority of parents drink alcohol responsibly. But parents need to be aware of the impact their parenting style and how drinking excessively can effect this. This report argues for targeted information awareness campaigns aimed at parents to help them consider their parenting style and the impact of alcohol on parenting ability. The report also recommends that ‘family-based’ interventions should put more emphasis on parenting advice, to ensure that those struggling with alcohol misuse can still be effective parents.

Item Type
Publication Type
International, Report
Drug Type
Intervention Type
Prevention, Harm reduction
December 2012
112 p.
Place of Publication
Demos is a think-tank focused on power and politics. Our unique approach challenges the traditional, 'ivory tower' model of policymaking by giving a voice to people and communities. We work together with the groups and individuals who are the focus of our research, including them in citizens’ juries, deliberative workshops, focus groups and ethnographic research. Through our high quality and socially responsible research, Demos has established itself as the leading independent think tank in British politics. Our work is driven by the goal of a society populated by free, capable, secure and powerful citizens.
Accession Number
HRB (Electronic Only)
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