The guidance is for NHS and other commissioners, managers and practitioners who have a direct or indirect role in, and responsibility for, helping women to stop smoking in pregnancy and following childbirth. This includes those working in: local authorities, education and the wider public, private, voluntary and community sectors. It may also be of interest to women who are planning a pregnancy, those who are pregnant and those who already have children, as well as their partners and families and other members of the public.