Home > Representations of drug use and drug users in the British press. A content analysis of newspaper coverage.

Loughborough Communications Research Centre, loughborough University. [UKDPC] (2010) Representations of drug use and drug users in the British press. A content analysis of newspaper coverage. London: UK Drug Policy Commission. 72 p.

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Previous research has suggested that the media conveys a mainly negative impression which ‘demonises’ and ‘marginalises’ drugs users and misrepresents drugs users, drug use and its effects. Other UKDPC research has shown that nearly two-thirds (64%) of adults in the UK agreed with the statement that “People with a history of drug dependence are too often demonised in the media”. UKDPC therefore commissioned the Loughborough Communications Research Centre (LCRC), to undertake a comprehensive and systematic study of the coverage of drug users and drug use in print media in the UK, to improve our understanding of the way drug users and drug use is represented in the British press. This research involved analysing all items (over 6,000 in total) referencing drug users or drug use in eight newspapers (representing national, regional, tabloid and broadsheet papers from across the UK) in each of three years, 1995, 2002 and 2009.


Item Type:Evidence resource
Publication Type:Review
Drug Type:Alcohol or other drugs in general
Intervention Type:AOD disorder
Source:UKDPC
Date:December 2010
Pages:72 p.
Publisher:UK Drug Policy Commission
Corporate Creators:Loughborough Communications Research Centre, loughborough University
Place of Publication:London
EndNote:View
Accession Number:HRB (Electronic Only)
Subjects:F Concepts in psychology > Attitude and behaviour > Attitude toward substance use
VA Geographic area > Europe > United Kingdom
F Concepts in psychology > Attitude and behaviour > Attitude toward substance use > Attitude toward person who uses substances (user)
N Communication, information and education > Message (portrayal of substance use) > Portrayal of substance use in the media

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