Home > Mass media interventions for smoking cessation in adults.

Bala, Malgorzata and Strzeszynski, Lukasz and Topor-Madry, Roman [The Cochrane Library] . (2017) Mass media interventions for smoking cessation in adults. London: John Wiley & Sons, Ltd. Cochrane Database of Systematic Reviews (11) 10.1002/14651858.CD004704.pub4

URL: http://onlinelibrary.wiley.com/doi/10.1002/1465185...

There is evidence that comprehensive tobacco control programmes which include mass media campaigns can be effective in changing smoking behaviour in adults, but the evidence comes from a heterogeneous group of studies of variable methodological quality. One state-wide tobacco control programme (Massachusetts) showed positive results up to eight years after the campaign. Another (California) showed positive results during the period of adequate funding and implementation and in final evaluation since the beginning of the programme. Six of nine studies carried out in communities or regions showed some positive effects on smoking behaviour and at least one significant change in smoking prevalence (Sydney). The intensity and duration of mass media campaigns may influence effectiveness, but length of follow-up and concurrent secular trends and events can make this difficult to quantify. No consistent relationship was observed between campaign effectiveness and age, education, ethnicity or gender.


Item Type:Evidence resource
Publication Type:Review
Drug Type:Tobacco
Intervention Type:AOD prevention, AOD disorder harm reduction
Source:The Cochrane Library
Date:November 2017
Publisher:John Wiley & Sons, Ltd
Place of Publication:London
Number:11
EndNote:View
Accession Number:HRB (Not in collection)
Subjects:J Health care, prevention and rehabilitation > Prevention approach > Prevention through information and education
N Communication, information and education > Information use and impact
J Health care, prevention and rehabilitation > Health related prevention > Health information and education
N Communication, information and education > Message (portrayal of substance use) > Portrayal of substance use in the media
HJ Treatment method > Substance disorder treatment method > Cessation of substance use
B Substances > Tobacco (cigarette smoking)

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