This document contains the action plan for implementation of the European and global alcohol strategies. It has been developed through a consultative process with a core editorial board and a larger editorial group; a first consultation with Member States took place in Geneva, Switzerland on 9–10 February 2010 and a second consultation took place during a meeting with Member States in Zurich, Switzerland on 4–5 May 2011. The action plan is submitted to the Regional Committee for discussion and potential
endorsement.

Contents:
The need for strengthened action in Europe....... 1
Policy response in Europe........................ 3
Leadership, awareness and commitment............. 6
Health services’ response ....................... 8
Community and workplace action................... 10
Drink–driving policies and countermeasures ...... 12
Availability of alcohol.......................... 14
Marketing of alcoholic beverages ................ 15
Pricing policies................................. 17
Reducing the negative consequences of drinking and alcohol intoxication.............. 18
Reducing the public health impact of illicit alcohol and informally produced alcohol ..................... 20
Monitoring and surveillance...................... 22
Role of the WHO Regional Office for Europe........23