John Moores University. Centre for Public Health. Atkinson, Amanda and Elliot, Gill and Ellis, Mark and Sumnall, Harry (2011) Young people, alcohol and the media. York: Joseph Rowntree Foundation.
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External website: http://www.jrf.org.uk/publications/young-people-al...
This study explored how entertainment media accessed by young people represented alcohol. It explored young people's interpretations of these messages and their potential influence on alcohol use. The way media professionals thought alcohol related issues should be presented was also investigated.
N Communication, information and education > Communication > Online communication / social media
N Communication, information and education > Message / Language (portrayal of use)
N Communication, information and education > Message / Language (portrayal of use) > Portrayal of substance use in the media
T Demographic characteristics > Young adult
VA Geographic area > Europe > Ireland
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