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Home > 193. Deputy Bernard J. Durkan asked the Minister for Enterprise, Trade and Innovation the extent if any to which the use of alcohol as a loss leader is being used to promote sales at retail outlets. [2900/11]

[Oireachtas] 193. Deputy Bernard J. Durkan asked the Minister for Enterprise, Trade and Innovation the extent if any to which the use of alcohol as a loss leader is being used to promote sales at retail outlets. [2900/11]. (19 Jan 2011)

URL: http://debates.oireachtas.ie/dail/2011/01/19/00123...


Minister for Enterprise, Trade and Innovation (Deputy Batt O’Keeffe): The sale of alcohol is essentially regulated by the liquor licensing laws, which are the policy responsibility of the Minister for Justice and Law Reform and I have no direct function in this matter.

The use of sales promotions and pricing strategies in any business is a legitimate marketing tool and is the normal outcome of the competitive process. I have no direct function in relation to such practices which are a matter for the retailer and are not an offence unless they involve abuse of a dominant position. A determination on whether a retailer is abusing a dominant position in the marketplace would necessitate a comprehensive investigation by the Competition Authority. The Authority is the independent statutory body responsible for enforcing competition law in the State and complaints of any alleged anti-competitive practice should be referred to it.
 
Written Answers – Retail Sector
Vol 727. No. 1
Wednesday, 19 January 2011

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