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Home > Alcohol marketing regulations in Europe: how effective are they?

European Centre for Monitoring Alcohol Marketing. (2011) Alcohol marketing regulations in Europe: how effective are they? EUCAM, Utrecht.

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Effective alcohol marketing regulations are an essential control measure in a comprehensive alcohol policy that aims to decrease alcohol-related harm and to protect young people.

Effective alcohol marketing regulations are recommended to restrict the volume of alcohol marketing practices to protect young people from harmful exposure to alcohol advertising.

When alcohol marketing practices are allowed, it is recommended to apply content restrictions which allow alcohol advertisements that contain solely product information.

Volume and content restrictions are only effective when a strong regulatory system supports the enforcement of the regulation.


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