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Behaviour & Attitudes. (2010) Quantum change in Irish drinks culture. Dublin: Behaviour & Attitudes.

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Contents:
1. Introduction 3
2. About Behaviour & Attitudes 4
3. The Demise of the Irish Pub 6
4. Pre-Drinking: A New Phenomenon 9
5. Prevalence 10
6. Who Are the Pre-Drinkers? 12
7. Understanding Pre-Drinking 13
8. Care is Needed when Driving to the Pub 19
9. A Lucrative Market 21
10. Looking to the Future 24


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