The idea that individuals drink alcohol to fit in with their peers has been investigated by many researchers. However, the related concept that consumption of alcohol may serve as a means of avoiding the social costs associated with being a non-drinker has received little attention. Three studies (N = 94, 148, 236) are outlined, which detail the construction and preliminary validation of the Regan Attitudes toward Non-Drinkers Scale (RANDS). Results indicated that scale score reliability for the RANDS was good (α values range from .82 to .89) with exploratory and confirmatory factor analyses suggesting that the scale possesses a unidimensional factor structure. Importantly, scores on the RANDS emerged as a stronger predictor of self-reported yearly alcohol consumption and binge-drinking than indicants commonly assessed in alcohol use and abuse research in adolescents and young adults (e.g., peer pressure). Limitations of these studies and directions for future research are outlined.