This paper examines students’ perceptions of excessive drinking using statistical vignettes based on standard alcohol misuse markers used in the WHO Alcohol Use Disorders Identification Test (AUDIT).

Quantitative analyses revealed stark heterogeneity in students’ perceptions of alcohol excess both in terms of their own self-rated excessiveness and in terms of their general conceptions of excessiveness. Interpretive Phenomenological Analysis (IPA) of focus group data with student drinkers revealed four themes mediating perception of excess: Perception of Normal Drinking; Perceived Indicators of Excess; Reactions to Alcohol Guidelines; Justifications for Excessive Alcohol Consumption.