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Home > Alcohol marketing: reviewing the evidence and pushing the boundaries of “interactivity".

Kenny, Pat (2010) Alcohol marketing: reviewing the evidence and pushing the boundaries of “interactivity". In: Have We Bottled It? Alcohol Marketing and Young People’, September 15, 2010, Royal College of Physicians of Ireland, Dublin 2.

[img] Microsoft PowerPoint (Pat Kenny, DIT, presentation) - Published Version
3MB

External website: https://alcoholireland.ie/have-we-bottled-it-alcoh...

Pat Kenny, Lecturer at Dublin Institute of Technology, talks about alcohol marketing in the digital age and warns about online alcohol adverts targeting young people.


Item Type
Conference or Workshop Item
Publication Type
Irish-related, Audio / Visual
Drug Type
Alcohol
Intervention Type
Prevention, Harm reduction
Date
October 2010
Event Title
Have We Bottled It? Alcohol Marketing and Young People’
Event Location
Royal College of Physicians of Ireland, Dublin 2
Event Dates
September 15, 2010
EndNote
View
Accession Number
HRB (Electronic Only)
Subjects
A Substance use and dependence > Prevalence > Substance use behaviour > Alcohol consumption
B Substances > Alcohol
G Health and disease > Substance use disorder (addiction) > Alcohol use disorder
MP-MR Policy, planning, economics, work and social services > Marketing and public relations (advertising)
N Communication, information and education > Information use and impact
T Demographic characteristics > Adolescent / youth (teenager / young person)
VA Geographic area > Europe > Ireland

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