Home > Report of the Working Group on Sports Sponsorship by the Alcohol Industry.

Working Group on Sports Sponsorship by the Alcohol Industry. (2010) Report of the Working Group on Sports Sponsorship by the Alcohol Industry. Dublin: Department of Health and Children.

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A Government Decision dated 22nd April 2008 agreed to the establishment of a Working Group to deliver on the commitment in the Programme for Government to “Discuss the question of the sponsorship of sporting events by the alcohol industry with a view to phasing it out.”

A Working Group was established by the Department of Health and Children to give effect to the Government Decision. The Terms of Reference for the Group were as follows:
(a) To facilitate engagement among stakeholders, including representatives of the main sporting organisations in Ireland and representatives from the Irish alcohol industry, to record their views and intentions with regard to the commitment in the Programme for Government to “Discuss the question of the sponsorship of sporting events by the alcohol industry with a view to phasing it out.”
(b) To establish the extent of the existing sponsorships of sporting events by the alcohol industry and the terms and length of existing contracts.
(c) To report to the Minister for Health and Children by 30 September, 2009


Date:June 2010
Pages:13 p.
Publisher:Department of Health and Children
Corporate Creators:Working Group on Sports Sponsorship by the Alcohol Industry
Place of Publication:Dublin
EndNote:View
Accession Number:HRB (Electronic Only)
Subjects:VA Geographic area > Europe > Ireland
A Substance use, abuse, and dependence > Prevalence > Substance use behaviour > Alcohol consumption
MP-MR Policy, planning, economics, work and social services > Financial management > Sponsorship
J Health care, prevention and rehabilitation > Prevention by sponsor or setting > Sports based prevention
MP-MR Policy, planning, economics, work and social services > Marketing and public relations (advertising)

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