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Galvin, Brian (2008) New Drug Awareness Campaign launched. Drugnet Ireland , Issue 25, Spring 2008 , p. 5.

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Mr Pat Carey TD, Minister of State with special responsibility for drugs strategy, launched the National Public Awareness Campaign on Drugs in the Mansion House in Dublin on 11 February. The new campaign, funded by the Health Service Executive (HSE) and the Department of Community Rural and Gaeltacht Affairs, is called ‘The Party’s Over’ and focuses on cocaine use.

'The Party's Over' is an integrated public awareness campaign comprising several print, online and broadcasting initiatives. It includes a website (www.drugs.ie) which provides information about drugs and available services and Podcasts of discussions on drug-related topics. Visitors to site can also have live chats with experts at certain times.
 
Ms Catherine Murphy, HSE, Minister Pat Carey & Mairead
 
Speaking at the launch, Assistant National Director, Population Health, HSE, Catherine Murphy, said: ’Experts from the areas of drugs services and health promotion have worked together to develop a campaign that will inform people about the dangers associated with cocaine use while dispelling the myths that exist around the drug.’ The organisers of the campaign expressed concern at the results of a recent survey of cocaine users in which only one-third of those surveyed agreed that cocaine is a highly addictive drug, and two in five were not worried about the effect the drug might have on their health. The campaign aims to highlight the dangers of mixing alcohol and cocaine, underline the link between cocaine and crime and increase awareness of the personal and financial costs of using cocaine.
Item Type
Article
Publication Type
Irish-related, Open Access, Article
Drug Type
Substances (not alcohol/tobacco)
Intervention Type
Prevention, Harm reduction
Issue Title
Issue 25, Spring 2008
Date
2008
Page Range
p. 5
Publisher
Health Research Board
Volume
Issue 25, Spring 2008
EndNote
Accession Number
HRB (Available)

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