Alcohol consumption represents an integral part of modern culture in the UK and internationally. Alcohol is a psychoactive substance and its consumption in moderation can lead to feelings of relaxation and euphoria. It is also an addictive drug and its misuse is associated with a wide range of dose-related adverse sequelae that can lead to significant harm to the individual and society.

This report considers a range of evidence-based policies to tackle the problematic levels of alcohol misuse in the UK and is not intended to assail those who enjoy consuming alcohol in moderation.