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Home > Independent review of the effects of alcohol pricing and promotion: Part A. Systematic Reviews.

Meier, Petra (2008) Independent review of the effects of alcohol pricing and promotion: Part A. Systematic Reviews. University of Sheffield.

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The report commences with an overview of the aims and objectives of the research, followed by a brief outline of key trends in alcohol consumption, alcohol related harm and the alcohol market. Next, there is a short section detailing our understanding of current alcohol advertising and promotion strategies as relevant to the UK market and the regulatory framework guiding UK alcohol marketing activities.

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