Home > National Drugs Awareness Campaign hits the road.

Sinclair, Hamish (2004) National Drugs Awareness Campaign hits the road. Drugnet Ireland, Issue 10, March 2004, p. 5.

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On 25 January the Minister for Health and Children, Micheál Martin TD, launched the second phase of the National Drugs Awareness Campaign. A key initiative for 2004 is the ‘Drugs. There are answers’ Roadshow, which will be travelling to major population centres over the coming months providing people with the opportunity to meet with experts and to discuss all aspects of drugs misuse. In each centre the Roadshow will be backed by local press and radio advertising. A pilot for the Roadshow was successfully carried out in Clonmel, Co Tipperary, last November. A full schedule of the Roadshow will be announced shortly.

In addition to the Roadshow a month-long burst of television advertising will begin on RTE1, Network 2, TV3, TG4, Sky One, Sky News, Sky Sports and E4. Speaking at the launch, Minister Martin said ‘Our current campaign forms part of a three-year campaign, aimed at ensuring that people know that information and help is available. It is also designed to ensure people know that such information can play an important role in dealing with drugs.’

Launched last May, the National Drugs Awareness Campaign is an important component of the Government’s National Drugs Strategy 2001-2008. The overall aim of the Strategy is to reduce significantly the harm caused to individuals and society by the misuse of drugs through a concerted focus on supply reduction, prevention, treatment and research. A key objective in support of this aim is to promote throughout society a greater awareness, understanding and clarity about the dangers of drug misuse.

The Drugs Awareness Campaign has published two information booklets: A parent’s guide to drugs and How do I talk to someone about drugs?. Both publications are aimed at creating a greater awareness and promoting communication and openness about drugs. They can be obtained free-of-charge by ringing the campaign information line on 1850 719 819. In addition, individuals wishing to speak confidentially to someone about their drugs problem can ring this number to be transferred directly to a Drugs Helpline staff member. (Hamish Sinclair)

Item Type
Publication Type
Irish-related, Open Access, Article
Drug Type
Substances (not alcohol/tobacco)
Intervention Type
Issue Title
Issue 10, March 2004
March 2004
Page Range
p. 5
Health Research Board
Issue 10, March 2004
Accession Number
HRB (Available)

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