Home > Teenage cannabis use targeted.

Sinclair, Hamish (2005) Teenage cannabis use targeted. Drugnet Ireland, Issue 16, Winter 2005, p. 13.

PDF (Issue 16, Winter 2005) - Published Version


On 17 October 2005 the Health Promotion Unit of the Department of Health and Children launched a new phase of the National Drugs Awareness Campaign aimed at dispelling the myth among teenagers that cannabis use is harmless. This new phase targets both male and female teenagers and comprises a radio advertisement and two posters on the theme ‘Being a teenager is hard enough, without being stoned too’. The radio advertisement mimics advertisements for teen magazines to communicate the negative impact smoking cannabis can have on the health and well being of young users. The posters mimic the front covers of teen magazines to deliver the same message. The posters appear in public places where teenagers gather, such as bus stops near secondary schools, shopping malls in urban areas and computer game stores.

 Further information is available on the National Drugs Awareness Campaign website [No longer exists]

Item Type
Publication Type
Irish-related, Open Access, Article
Drug Type
Intervention Type
Prevention, Education and training
Issue Title
Issue 16, Winter 2005
October 2005
Page Range
p. 13
Health Research Board
Issue 16, Winter 2005
Accession Number
HRB (Available)

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