Using data from the Central Statistics Office (CSO), the report noted that overall, alcohol prices have kept pace closely with inflation although there are different experiences between on trade (i.e. pubs and restaurants) and off-trade (supermarkets, shops and off-licences). 

While headline figures show increases in alcohol prices a key area highlighted in the report is the affordability of alcohol. This was examined by looking at the relative prices of alcohol compared to other goods along with a measure of disposable household income. This ‘affordability index’ is widely used internationally. The data from Ireland indicates that on-trade affordability has increased by just over 14% while off-trade alcohol has become 67% more affordable in the past two decades. The report also noted that while alcohol duty rates are higher than they were 20 years ago, when adjusted for inflation their value has actually fallen considerably.