Changing your relationship with alcohol - one Sunday at a time.

‘Hello Sunday Morning’ focuses on encouraging people to realise their full potential and not to feel that you need alcohol to enjoy yourself. It is not an anti-alcohol initiative, nor does the campaign urge people to give up alcohol for good, but rather to take a break and see what happens and use that experience to inform your future drinking habits.

What is impressive about ‘Hello Sunday Morning’ is that it encourages people to change their lifestyles and have the power to control their lives. Alcohol takes too much of a grip on people and that can never be a good thing. You should be controlling alcohol – not the other way around. The research from the Australian example is clear; when you do take a break from alcohol, you feel better, you feel more in control and you end up – generally speaking – with a better relationship with alcohol