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Henerson, Marlene E and Morris, Lynn Lyons and Fitz-Gibbon, Carol Taylor (1987) How to measure attitudes. Newbury Park Ca: Sage .

This edition of How to Measure Attitudes draws on examples from a broader range of disciplines and professions than the first edition. It helps novice evaluators with the difficult task of assessing whether the affective and attitude objectives of a program have been met. The most commonly used attitude measures are described and sources of existing measurement instruments are listed. If no existing instrument is appropriate, step-by-step instructions are given enabling readers to construct their own. Methods for analyzing and reporting attitude data are also included.

Item Type:Book
Call No:RD2.10
Pages:185 p.
Place of Publication:Newbury Park Ca
ISBN:0 8039 3131 X
Accession Number:HRB 1641 (Available)
Subjects:MP-MR Policy, planning, economics, work and social services > Political process > Public opinion
R Research > Data collection method
R Research > Research and evaluation method

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