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Neuendorf, Kimberly A. (2001) The content analysis guidebook. Thousand Oaks Ca.: Sage .

URL: http://books.google.ie/books?id=huPVtmu4sigC&dq=Th...

Content analysis is one of the most important but complex research methodologies in the social sciences. In The Content Analysis Guidebook author Kimberly Neuendorf provides an accessible core text for upper-level undergraduates and graduate students across the social sciences. Comprising step-by-step instructions and practical advice, this text unravels the complicated aspects of content analysis.

The Content Analysis Guidebook provides readers:
• Numerous examples from across the social sciences
• Sidebars that describe innovative and wide-ranging content analysis projects, from both academia and commercial research
• Pedagogical tools in an easy to understand format


Item Type
Book
Date
2001
Call No
RP14.2, NA14.2
Pages
xviii,
Publisher
Sage
Place of Publication
Thousand Oaks Ca.
ISBN
0761919783
Keywords
media coverage, communication media, media analysis, mass media, qualitative research method
Notes
includes bibliographic references, index
EndNote
Accession Number
HRB 39 (Available), HRB 40 (Available)

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