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[Reuters] , Doyle, Kathryn Online alcohol marketing linked to drinking among European teens. (27 May 2016)

URL: http://in.reuters.com/article/us-health-adolescent...

Adolescents in Europe may be just as susceptible to online alcohol marketing as their counterparts elsewhere, according to a recent study in four countries that links the ads with kids' likelihood of drinking and of binge drinking.

There have been similar results from studies conducted in the U.S., Scotland and the Pacific, said lead author Avalon de Bruijn of the European Center for Monitoring Alcohol Marketing in Heerde, the Netherlands, but “it was a surprise to me that the impact of online advertising was so strong and the exposure so high among young people in these countries.”

Alcohol marketing seems unavoidable on the internet, de Bruijn told Reuters Health by email......

Item Type:News
Date:27 May 2016
Related URLs:
Subjects:A Substance use, abuse, and dependence > Prevalence > Substance use behaviour > Alcohol consumption
B Substances > Alcohol
MP-MR Policy, planning, economics, work and social services > Marketing and public relations (advertising)
T Demographic characteristics > Adolescent / youth (teenager / young person)
VA Geographic area > Europe

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