Home > Year-on-year public backing for ‘minimum price’ for alcohol – time to implement Substance Misuse Strategy recommendations on alcohol pricing and marketing

[Alcohol Action Ireland] Year-on-year public backing for ‘minimum price’ for alcohol – time to implement Substance Misuse Strategy recommendations on alcohol pricing and marketing. (11 Jul 2012)

URL: http://alcoholireland.ie/2012/year-on-year-public-...

Alcohol Action Ireland, the national charity for alcohol-related issues, today welcomed the news that the majority of Irish people continue to back the introduction of minimum pricing, a floor price below which alcohol cannot be sold, as a way to tackle alcohol-related harm and has called on the Government to implement the National Substance Misuse Strategy recommendations.

The Steering Group Report on the National Substance Misuse Strategy earlier this year recommended that a minimum price for alcohol be introduced as well as restrictions on other forms of alcohol marketing.

Alcohol Action Director Fiona Ryan said: “Popular support for minimum pricing, as demonstrated by today’s findings from the Health Research Board, should be welcome news as the Government and tax payers struggled to deal with the staggering amounts needed to cope with and clean up after alcohol-related harm in Ireland - an estimated €1.2 billion on crime and €1.2 billion on health.

“This research commissioned by the Health Research Board when taken together with previous research commissioned by Alcohol Action Ireland demonstrates year-on-year popular support for minimum pricing and restrictions on alcohol marketing.

“Tackling both alcohol pricing and marketing have been named by the World Health Organisation as two of the most effective ways of reducing alcohol-related harm. Surely it is now time for Government to give active consideration to both.”

The Health Research Board’s findings, like those of Alcohol Action Ireland’s survey “Have We Bottled It?”, showed that consumers were price sensitive and that if the price of alcohol were to increase even marginally then consumers would buy less. Other findings showing a consistent year on year majority popular support included:

· A 9pm watershed ban for alcohol advertising on TV and radio

· A ban on alcohol advertising/sponsorship on social networking sites

· A ban on outdoor advertising for alcohol

In addition Alcohol Action Ireland’s survey also found 67% majority support for removing alcohol from beside or behind tills in stores. The issue of structural separation of alcohol from groceries in shops and supermarkets, also referred to as Section 9 legislation, is currently being considered by the Minister for Justice Alan Shatter.....

 

Item Type:News
Source:Alcohol Action Ireland
Date:11 July 2012
EndNote:View
Related URLs:
Subjects:A Drugs and alcohol use, abuse, and dependence > Prevalence of drugs and alcohol use > Problem drugs and alcohol use
VA Geographic area > Europe > Ireland
G Health and disease > Drugs and alcohol disorder > Alcohol use
MP-MR Policy, planning, economics, work and social services > Economic policy
L Social psychology and related concepts > Economic availability or accessibility
MP-MR Policy, planning, economics, work and social services > Economic aspects of drugs and alcohol (cost / pricing)
MP-MR Policy, planning, economics, work and social services > Marketing and public relations (advertising)

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