A survey of over 2300 children and young people reveals concern at alcohol marketing exposure and support for stronger regulation that robustly protects under-18s, finds Alcohol Concern

An Alcohol Concern survey of the views of over 2,300 children and young people – to our knowledge the largest UK survey of its kind – suggests under-18s feel strongly about the levels of alcohol marketing to which they are exposed, and want regulation that provides stronger protection. Most experts agree that under-18s should be protected from exposure to alcohol promotion, although evidence shows that children and young people as young as 11 in England and Wales are regularly exposed to alcohol advertising. Young people’s views are currently excluded from the debate about appropriate regulation of alcohol promotion. Designed by young people for young people, findings in this new report show that under-18s surveyed have very clear views about limiting children and young people’s exposure to alcohol marketing.