Home > An investigation of the influence of media alcohol brand advertising on young adult Irish consumers.

Breen, Elizabeth (2008) An investigation of the influence of media alcohol brand advertising on young adult Irish consumers. Masters thesis, University College Dublin.

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Item Type:Thesis (Masters)
Date:2008
Pages:103 p.
EndNote:View
Accession Number:HRB (Not in collection)
Subjects:VA Geographic area > Europe > Ireland
B Substances > Alcohol
T Demographic characteristics > Young adult
A Substance use, abuse, and dependence > Prevalence > Substance use behaviour > Alcohol consumption
N Communication, information and education > Message (portrayal of substance use)
MP-MR Policy, planning, economics, work and social services > Marketing and public relations (advertising)

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