This report has been developed by a virtual expert group on alcohol marketing, established following discussions at the Global Alcohol Policy Conference held in Edinburgh in October 2015. The group was tasked by the then Minister for Public Health, Maureen Watt MSP, to consider the top policy options for a range of areas within advertising and sponsorship, taking into account how such policies might be implemented in Scotland.

Executive Summary p.4
1. Introduction p.9
2. Promoting good health from childhood p.12
3. Nature, extent and reach of contemporary alcohol marketing p.15
4. The influence of alcohol marketing on children and young people p.20
5. Failure of self-regulation of alcohol marketing p.24
6. The way forward: Putting children first p.27
7. Recommendations p.32
• Appendix One: Membership of Virtual Network p.37
• Appendix Two: Support for action to protect children from alcohol marketing p.38
• Appendix Three: Examples of statutory restrictions on alcohol marketing in other European countries p.39
• References p.42