The GAA's Alcohol and Substance Abuse Prevention (ASAP) programme continues to grow in its influence and scope with more and more clubs looking to actively engage with its message of health promotion and harm reduction. With this in mind, it was deemed timely to issue some guidelines in relation to drinks promotions in a licensed premise on a GAA club grounds.

It is acknowledged that legally licensed premises adhering to the relevant legislation can become an enjoyable social hub for club members while generating valuable revenue for some of our units. However, it is imperative that activities carried out on such premises remain in line with best practice guidelines in relation to the responsible serving of alcohol.