Purpose: This exploratory research aims to contribute to a greater understanding of the strategic roles and incidental or deliberate sex drug associations relating to an emerging club drug called Mephedrone.

Design/methodology/approach: A qualitative phenomenological approach was utilized to analyze 22 in depth interviews in order to describe users' perceptions of this drug's impact on their sexual ideation and practises, while under the influence.

Findings: The finds that disinhibition involving compulsive masturbation, homosexual fantasies in heterosexuals, propositioning of strangers, promiscuity, prolonged marathon drug‐sex encounters involving casual/multiple partners and unsafe sexual practices [UAS/UVS] were all common, with gender differences present in terms of perceived connectivity with partners.