The increasing popularity of social media, such as video sharing and publishing photos online, is impacting on young people's attitudes to alcohol, and in some cases, glorifying drunken behaviour, it has been claimed.

According to Fionnuala Sheehan of information portal, drinkaware.ie, the growing popularity of social networking, video sharing and publishing photos online ‘means young people consider it normal to document their nights out and use social media to let their friends know what they're up to'.

She made her comments at the launch of the 2010/2011 DARE2BDRINKAWARE.ie competition.

Now in its fourth year, this is a film and multimedia competition open to third-level students nationwide. It is sponsored by drinkaware.ie and is organised by the Digital Hub Development Agency (DHDA)...