Home > Limiting the exposure of young people to alcohol advertising: third annual report 2008.

Alcohol Marketing Communications Monitoring Body. (2009) Limiting the exposure of young people to alcohol advertising: third annual report 2008. [Department of Health and Children].

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In 2002 the Minister for Health and Children met with representative organisations from the advertising industry: the Association of Advertisers in Ireland (AAI), representing advertisers; the Institute of Advertising Practitioners in Ireland (IAPI), representing the advertising agencies; and Drinks Industry Group Ireland (DIGI), representing the Alcohol Drinks Industry. The discussions centred on the Minister’s concerns about some of the content, weight of exposure and placement of alcohol advertising. In addition, discussions were held on the sponsorship of music and sports events by alcohol drink companies. Following on from this, representatives from the Health Promotion Unit in the Department of Health and Children had a series of meetings with all the industry stakeholders, including the media owners involved (TV, Radio, Outdoor and Cinema). A number of jointly-agreed initiatives were subsequently put in place to deal with the Department’s concerns.

Item Type
Report
Publication Type
Irish-related, Report
Drug Type
Alcohol
Intervention Type
Harm reduction
Date
2009
Pages
36 p.
Publisher
[Department of Health and Children]
Corporate Creators
Alcohol Marketing Communications Monitoring Body
EndNote
Accession Number
HRB (Electronic Only)

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