'The Party's Over' is an integrated public awareness campaign comprising several print, online and broadcasting initiatives. It includes a website (www.drugs.ie) which provides information about drugs and available services and Podcasts of discussions on drug-related topics. Visitors to site can also have live chats with experts at certain times.

 

 

Speaking at the launch, Assistant National Director, Population Health, HSE, Catherine Murphy, said: ’Experts from the areas of drugs services and health promotion have worked together to develop a campaign that will inform people about the dangers associated with cocaine use while dispelling the myths that exist around the drug.’ The organisers of the campaign expressed concern at the results of a recent survey of cocaine users in which only one-third of those surveyed agreed that cocaine is a highly addictive drug, and two in five were not worried about the effect the drug might have on their health. The campaign aims to highlight the dangers of mixing alcohol and cocaine, underline the link between cocaine and crime and increase awareness of the personal and financial costs of using cocaine.