On 17 October 2005 the Health Promotion Unit of the Department of Health and Children launched a new phase of the National Drugs Awareness Campaign aimed at dispelling the myth among teenagers that cannabis use is harmless. This new phase targets both male and female teenagers and comprises a radio advertisement and two posters on the theme ‘Being a teenager is hard enough, without being stoned too’. The radio advertisement mimics advertisements for teen magazines to communicate the negative impact smoking cannabis can have on the health and well being of young users. The posters mimic the front covers of teen magazines to deliver the same message. The posters appear in public places where teenagers gather, such as bus stops near secondary schools, shopping malls in urban areas and computer game stores.